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Ricky Martin, Alex Rodriguez, Gloria Estefan And Chayanne Line Up For AOL Latino's Hispanic Heritage Month Celebration

Month-long Package Pays Tribute to Latino History, Culture, Diversity and Leaders

Dulles, VA- September 12, 2005 -- AOL Latino celebrates Hispanic Heritage Month through extensive programming including commentary by Ricky Martin, Alex Rodriguez and Chayanne. The exclusive show, presented by Gloria Estefan, will highlight diversity, historical traditions and Latino community achievements on music, politics, arts, movies and sports. The programming will be available in Spanish through AOL Keyword: Mes de la Herencia Hispana and in English through KW: Hispanic Heritage Month.
"This month we proudly celebrate our legacy, which is inherited from our parents and grandparents who created a better future while writing the history of our community," says Estefan in the video. "Latinos brought salsa, merengue, tango, tacos and arepas to the United States, but more than anything, we brought mucho, mucho corazn, lots of heart."

Travel Trailers "Hispanic celebrities who have made it in the U.S. are admired by many," said Lavonne Luquis, Director of Programming, AOL Latino. "Having these beloved stars speak about their Hispanic heritage offers our members a unique perspective they can't find anywhere else."

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Travel Agency "We are proud to present a wide range of features through all of our channels from sports, music, entertainment and lifestyles acknowledging the great contributions Latinos have made to this country," Luquis concluded.

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Last Minute Travel A snapshot of the comprehensive Hispanic Heritage Month programming includes:

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Aloha Airlines * Singer Gloria Estefan narrates an exclusive video discussing the long-lived legacy of Hispanics in the U.S. - starting with Mexican-American labor activist Cesar Chavez. Estefan's narration honors such greats as Desi Arnaz, Jennifer Lopez, and the first Hispanic astronaut to travel space, Dr. Franklin R. Change-Diaz, among many others. In addition, the M sica (Music) channel will honor pivotal figures in Latin music history such as Celia Cruz, Carlos Santana and Tito Puente with a special video and audio gallery.

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Travel Agent * Deportes (Sports) includes an exclusive interview with NY Yankees' Third Baseman Alex Rodriguez. The channel also takes a look at the history of Latinos in baseball, paying special tribute to those in the Baseball Hall of Fame.

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Travel Agents * Tu Vida (Lifestyle) offers culinary and travel guides from each Latin American country for those wishing to celebrate with authentic Latin culture. AOL CityGuide will also include a special 'Latin Scene' guide to the best Latin events and restaurants in top Hispanic cities.

Discount Airfares * Noticias (News) focuses on the history of Hispanic Heritage. Also as part of the political coverage, the channel will report on those Hispanic politicians who are likely to win national offices in 2006.

Travel Deals * Dinero y xito gives a special look at the hot spots for Latinos to live in the U.S including the best housing and job markets. Plus, it offers a look at the booming trend of Hispanic homeownership in the U.S.

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About AOL(r) Latino AOL Latino, the only bilingual Internet service provider for U.S. Hispanics, offers comprehensive Spanish product features such as toolbar, menus, Parental Controls, and Homework Help. AOL Latino also provides Spanish language content including U.S. and Latin American news, financial tools, the latest in music, entertainment, personal finance, sports, fashion and beauty, as well as access to all the existing content available on the English language AOL service for no extra cost.

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