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Narrowstep unveils first US tourism internet channel

Travel Trailers Narrowstep, in partnership with Tourism Massachusetts, has developed www.usamass.tv, the first tourism-based Internet channel in the United States.

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Travel Agency The channel was introduced to the tourism industry at the Travel Industry Association's International Pow Wow 2006 in Orlando, FL. Tourism Massachusetts markets Boston and Massachusetts as the Gateway to America for international tourists.

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Last Minute Travel "Massachusetts is the first US destination to use Narrowstep's cutting edge technology of Internet television to promote a destination," said William H. MacDougall, president and CEO of Tourism Massachusetts. "Broadband television is a perfect tool for the tourism industry because it can reach a global audience and it provides a more dynamic, personalized relationship with the consumer. The channel will soon have the functionality of providing viewers with the ability to book a trip directly without having to leave the channel."

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Aloha Airlines The usamass.tv Internet channel is part of an integrated marketing program that ties visual entertainment content with the data content of the new website, http://www.usamass.com, to be re-launched this summer.

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Travel Agent "Staking a piece of broadband television turf is essential. Bill and his team have had the vision to lead the US tourism industry in this endeavor by implementing a proven television on Internet protocol solution," said Carolyn Wall, President, Narrowstep North America. "They realize that a broadband channel will cater to the international consumer who is moving towards the Internet as their primary resource for information, entertainment and travel. We are delighted to work with Tourism Massachusetts and Bill's team to deliver a promotional vehicle that will be a model that we think the industry will follow."

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Travel Agents The TIA reported that almost half of all online travel planners use online sites to plan trips.

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Travel Deals Steve Beaumont, Narrowstep CEO, said, "As the largest market in the world for our unique broadband television solutions, the US is our principal target market, and this is but the first of what we expect to be many US-based customer announcements. Further, we believe it lends credence to our expected growth, not only on the top- and bottom-lines, but also in terms of our presence and share."

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