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Yahoo! Search Goes Primetime With Comprehensive Video On The Web

New Partnerships with Buena Vista Pictures, CBS News, Discovery Communications, MTV, Reuters, Scripps Networks, VH1 and More Make Yahoo! Video Search The First Place To Go For Online Video

Sunnyvale, CA -- May 5, 2005 -- Yahoo! Inc. (Nasdaq:YHOO - News), a leading global Internet company, today announced that Video Search, available at http://video.search.yahoo.com, has launched in general availability with new content from partners including Buena Vista Pictures, CBS News, CMT, Discovery Communications, MTV, Reuters, Scripps Networks (Home & Garden Television, The Food Network), VH1 and more.
The production release is a follow-up to the successful Yahoo! Video Search beta launched in December 2004. Yahoo! Video Search offers comprehensive video search online through its next generation media crawling and ranking technology, Yahoo's key content and media relationships, and Media Really Simple Syndication (Media RSS) a self-publishing specification that enables publishers to promote audio and video content. This combination enables consumers to find and view any type of online video from news footage to movie trailers to television clips as well as independently produced video.

Travel Trailers "Yahoo! Video Search provides consumers with a comprehensive source for video on the Web," said John Thrall, head of media search engineering, Yahoo! Search. "Our powerful media crawling, extraction, and ranking technology as well as our broad relationships with content partners enable Yahoo! Video Search to provide users with the leading online video search experience."

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Travel Agency In addition to the new relationships, Yahoo! has formed partnerships with a number of other video content sources. Through its relationship with TVEyes, Yahoo! enables searching within Bloomberg video broadcasts and direct links to the relevant portion of the broadcast. Other partnerships include Internet Broadcasting Systems (national network of local news), IFILM, The One Network, and Stupid Videos. Moreover, Yahoo! Video Search also obtains content from independent publishers and online video sites such as Internet Archive.

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Last Minute Travel "We're delighted to be working with Yahoo! on a project that takes the video entertainment experience to the next level," said Jason Hirschhorn, senior vice president of digital music and media, MTV Networks Music Group. "Yahoo! Video Search caters directly to MTV Networks' global network and fan base, so users have the ability to access our content in an even more customizable way."

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Aloha Airlines "This relationship greatly expands the number of users who will have immediate access to our vast reservoir of current and historical broadband CBS News video -- all for free," said Betsy Morgan, Vice President for Business Development, CBS News.

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Travel Agent Yahoo! Video Search also provides users with integrated access to video content from the Yahoo! network by including movie trailers from Yahoo! Movies, music videos from Yahoo! Music, the #1 place on the web for music video content, and exclusive video from The Apprentice, including the full confessionals from fired contestants, and The Contender, including the full boxing match from each episode.

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Travel Agents Yahoo! Video Search Supports Open Standards
Yahoo! has long-recognized the importance of open standards such as the popular RSS in the creation and syndication of content. By supporting Media RSS, an extension to RSS, Yahoo! Video Search fosters openness and choice for independent video publishers looking to promote or syndicate their content. Information about Media RSS can be found at: http://search.yahoo.com/mrss/mrss.

Discount Airfares Content Now Available on Yahoo! Video Search
The following content can be found today on Yahoo! Video Search. Periodically, content will change and new content will be added.

Travel Deals Buena Vista Pictures: Movie trailers and clips

Air Fares CBS News: News clips

Travel Insurance CMT: Video entertainment

Travel State Gov Discovery Communications: Video Clips from Animal Planet, Discovery Channel, Discovery Health, Discovery Home, FitTV, TLC, Travel Channel and Science Channel.

Travel Trailer IFILM: Movie clips and trailers, shorts/independent movies, viral movies and music videos

Ata Airlines Internet Archive: Open Source Movies, Prelinger Archives, Brick Films, Election 2004, PBS Computer Chronicles, and more

Travel Agencies Internet Broadcasting Systems: Local news clips

Travel Guide MTV: Video entertainment

Time Travel Reuters: News clips

Travel Lodge Scripps Network: Home & Garden Television video clips, The Food Network video clips

Lowest Airfares Stupid Videos: Fun and independent videos across a variety of genres

China Airlines The One Network: Movie trailers, celebrity interviews, music videos

Travel Com TVEyes: Bloomberg news clips including Morning Markets, World Financial Report, Marketline Bloomberg on the Markets, Bloomberg Now, Morning Call, In Focus, European Market Report Money & Politics

Us Airlines VH1: Video entertainment

Travel Sites About Yahoo!
Yahoo! Inc. is a leading provider of comprehensive online products and services to consumers and businesses worldwide. Yahoo! is the No. 1 Internet brand globally and the most trafficked Internet destination worldwide. Headquartered in Sunnyvale, Calif., Yahoo!'s global network includes 25 world properties and is available in 13 languages.

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