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"Million Dollar" rail site launches

Travel Trailers The Rail Mall is launching a website using the latest marketing concept, the Million Dollar Homepage.

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Travel Agency Following the worldwide success of Alex Tews idea (see www.milliondollarhomepage.com/press.php) the Million Visitor Homepage www.railpixels.com has been created to publicise train and rail-related companies not just in the UK, but worldwide.

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Last Minute Travel The Railway Children charity will receive 10% of profits from the website which will remain online for at least five years.

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Aloha Airlines Companies participating buy a 100-pixel block for US$10 (larger blocks can be purchased) which will be online for a guaranteed five years.

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Travel Agent Simon Pielow from The Rail Mall said: Alex Tews concept is the basis for a re-think of web marketing that challenges costly banner ads, boring links pages and antiquated webrings.

If you are doing a lot of travel around Europe, look for discount bus and train passes, which can be combined with discount airfares. Buses are slower and less comfortable than trains, but they are cheaper, especially for people under 26, over 60, teacher and students. Rail services link France with every country in Europe; schedules are available from major train stations in France and abroad. You can book tickets and get information from Rail Europe (www.raileurope.co.uk, www.raileurope.com) up to three months ahead.

Travel Agents This Million-style web marketing is something of a phenomenon and we wanted to be the first in the travel industry to get behind it.

Discount Airfares The quick set up and low cost means that web exposure is affordable for all companies within the sector, be it train operators and associated companies, travel agents selling rail trips, or model and merchandising shops.

Travel Deals Terina Keene, Chief Executive at Railway Children, said: We are delighted to be receiving donations from The Rail Mall through railpixels.com. We appreciate the opportunity of raising our charitys profile through this marketing technique.

Air Fares Companies already supporting www.railpixels.com include US-based Amtrak, Eurostar, The Orient Express, The Trainline and Trip Advisor.

Travel Insurance The Railway Children is a charity helping runaway and abandoned children who live in and around the world's railway stations.

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