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Online advertising marketplace launches

Travel Trailers Quigo is partnering with LonelyPlanet.com to launch the travel information publisher's new pay-per- click contextual advertising marketplace.

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Travel Agency This new advertising marketplace will use a private label version of Quigo's AdSonar platform.

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Last Minute Travel Because Lonely Planet does not accept advertising in its popular series of travel guidebooks, this partnership will be the first opportunity for advertisers to associate with the Lonely Planet brand and to interact with their premium online audience.

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Aloha Airlines Cameron Holland, Lonely Planet's VP of e-commerce, said: "LonelyPlanet.com's new partnership with Quigo enables us to offer our travel- related advertisers a unique opportunity to communicate with curious, independent, socially-aware travelers who are actively engaged in researching and planning their next trip." Holland added: "Quigo's contextual, targeted advertising marketplace and its unique private label approach allow us to build our own advertiser asset base and maximize the value of our brand."

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Travel Agent "We are delighted to add Lonely Planet to Quigo's AdSonar family of the web's most recognized brands. It is a great example of a unique, online property that is extremely attractive to advertisers," said Henry Vogel, Quigo's Chief Revenue Officer. "Advertisers will now have access to a highly targeted, performance-based auction advertising marketplace on one of the best adventure travel sites on the Web."

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